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Greenpacha is a California brand with headquarters in La Jolla.

Since 2010 we have been working with artisans of Ecuador and their beautiful tradition of hand woven hats. Although the world knows these beautiful hats as "panama", they have always been woven in Ecuador with natural fibers from the toquilla palm. 

At Greenpacha, we are rooted in values of sustainability and ethical practices. We design hat collections that are easy to travel with and that provide protection from sun exposure. Ultimately, our hats are hats to love. 

In 2012, The toquilla hat weaving tradition was recognized by the UNESCO as an Intangible Cultural Heritage of Humanity.


Welcome to Greenpacha hats for a better World.





Greenpacha’s mission is to sustain and honor the pre Colombian tradition of weaving, highlighting the raw beauty of the technique and the natural material. Each millinery piece reflects the handmade process of this Ecuadorian tradition.

We hope that you can find here a hat to you fall in love with, and that it transports you to the highlands of the Andes, where the weavers inspire our Greenpacha vision of a Better World.